Spintax — Dynamic Email Variants

Spintax lets you send a uniquely worded version of the same email to every contact — automatically. It is a simple way to keep bulk sends feeling personal and to avoid the “everyone got the identical message” look that hurts deliverability.

Anywhere you write copy — the subject line, preview text, or body — wrap your options in curly braces after the word spin, separated by vertical bars, like {spin|Hey|Hello|Hi} {{contact.first_name}}. On send, your account picks one combination at random for each person, so each message reads a little differently.